Brazilian comedy group gears up for World Cup with funny take on the event
October 1, 2012
Brazil has been put under a little fire when it comes to the 2014 World Cup, as many are uncertain if the country will have all of the stadiums completed and if the transportation structure will be effective, according to Reuters. As a result, a comedy group created a play that shows a scrambling Brazil attempting to get ready in time for the World Cup.
"We are making these criticisms because it's obvious that there are a lot of things to deal with urgently. But if this Cup is to be a success, it will take a lot more than criticism," the play's director Flavio Nardelli told the news source.
Even though the stadiums are roughly on schedule, transportation to sustain the amount of people who will be coming into the country is lacking. It is expected that 600,000 visitors will be taking public transportation, and filling up the hotels and flights, according to the news outlet.
Many audience members enjoyed the play, but only a handful believed the country will actually be ready in time.
"I think it will happen because it just has to. We will have to do something, I don't know what but we will have to do it," Gustavo Tosto, an employee of the public airport operator who was at the play told the news outlet.
The group is hoping to tour all of the 12 cities in which the World Cup will take place, the media outlet reports.
Even though many are uncertain what will come of this World Cup, Fifa has already established a marketing plan. According to Marketing Week, Fifa recently announced they will be going for a history-inspired marketing campaign.
"From a product point of view, [the strategy] won't just be about putting an emblem on a t-shirt or a cap," Ralph Straus, head of strategy and brand management, told the news source. "It's about celebrating the World Cup history and the legacy. There will be storytelling around the Fifa World Cup and around what's happening in Brazil through the merchandising programme and the retail experience."
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