More Canadian viewers than ever before for 2012 NHL All-Star Game
January 31, 2012
The annual NHL All-Star Game is a highly anticipated event for professional hockey fans, and this season's game was no different. More than 7.3 million fans gathered around their TV sets to watch the events, roughly 2.46 million of them were in Canada, according to CBC. The number of Canadian viewers this year beat out last year's recorded audience of about 2.39 million broke a new record.
"The numbers make it clear the NHL All-Star Weekend on CBC's Hockey Night In Canada continues to be a must-see event for Canadian hockey fans," said Julie Bristow, executive director, studio and unscripted programming, English services, CBC. "To see record audiences tuning in year after year exemplifies our dedication to producing the best in Canadian sports programming and to increase the game's fan base in partnership with the NHL."
Those who watched Sunday's game can make calls to Canada with international phonecards to talk to their friends about the game. The conversation might wander to Canadian actor-turned-musician Drake, who performed at the game, according to Yahoo! Sports.
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