South African mobile market expanding

March 5, 2013

At the 2013 Mobile World Congress in Barcelona, Ogilvy & Mather recently announced that it will be developing its South African mobile market through acquiring a majority share in Strike Media Proprietary Limited. Strike is the leading South African mobile marketing company and supports customized mobile campaigns and added value mobile services. As Strike also provides mobile consulting to some of South Africa's biggest brands and organizations, it's a fitting match for Ogilvy & Mather, one of the world's largest digital agencies with 8,000 specialists worldwide.

"Unlimited connectivity is the next state of progression and regions like Africa and Asia are core drivers in this evolution," said Miles Young, Worldwide chairman and CEO Ogilvy & Mather. "Consumers are naturally adopting the phone as their primary means for communication."

Russel Stromin, Strike CEO and one of South Africa's leading IT pioneers, also stressed the power of mobile technology to revolutionize business by enhancing customer experience. His goal is to integrate mobile technology into the full marketing experience.

Those interested in helping friends and family try out their new phones can do so by making calls to South Africa using phone cards since these options are a good way to make cheap international calls.

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